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Technicolor expands The Deep in US and Europe

4D theatrical experience heads to US; new German licensees welcomed.

Technicolor is continuing to build up the licensing programme for adventure series The Deep in key territories.

First up, the 4D theatrical experience based on the series – The Deep 4D: Mystery of the Ancient Amulet – is due to debut in the US this month.

The 12-minute experience will air at the Georgia Aquarium (Atlanta), Shedd Aquarium (Chicago), the Texas State Aquarium (Corpus Christi), and Orlando Holiday Inn Resort.

Meanwhile, in Germany, broadcast partner and licensing agent SuperRTL has signed a licensing agreement for Germany, Austria and Switzerland with TIB Heyne & Co (a division of Happy People) for partyware and St. Martin Lanterns.

Blue Ocean Entertainment AG has licensed the rights for print magazines with covermount, while Justbridge Entertainment GmbH has the home video (DVD/BluRay) and download to own rights.

The new deals follow recent agreements brokered by CPLG: Bloomsbury is on board as global publishing partner to produce a range of books including young fiction, official handbooks and activity-based books to launch initially in the UK and Australia; and Toybox Magazine will feature The Deep brand in its Toybox Print Magazine including pages, workbooks and covermounts in the UK, Channel Islands, Isle of Man and Eire.

The new products will launch in autumn 2018, coinciding with the launch of the toy line from master toy partner Simba Toys which will include figures, play-sets and role-play toys and accessories in Germany, Austria, Switzerland,and the UK, with other countries to follow in early 2019.

“We are so excited to premiere The Deep 4D: Mystery of the Ancient Amulet, an action-packed, family-based adventure and a perfect fit for aquarium partners who also see the opportunity to inspire children towards environmental stewardship,” commented Pam Kunick-Cohen, head of brand management, licensing and merchandising at Technicolor.

“Our recent season three renewal and strong ratings continue to attract new licensing partners and we are looking forward to the fall 2018 debut of products for our fans to further engage with The Deep.”

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