Manchester-based market intelligence specialist, The Insights Family has confirmed a significant £5.6 million investment round led by BGF – one of the largest and most experienced growth capital investors in the UK and Ireland.
BGF has invested £5 million in the business, with additional participation from DSW Ventures, the venture capital arm of Dow Schofield Watts, marking a pivotal step for The Insights Family.
Established in 2017 by Nick Richardson, The Insights Family platform provides real-time insights and trends, enabling customers to tailor their marketing strategies and foster more effective decision-making. The company has a client base spanning six continents and 22 countries with clients including LEGO, Mattel, Nike and Warner Bros. Discovery.
“We have achieved a lot in a relatively short period but having the support of BGF will enable us to significantly accelerate all parts of our business and to firmly establish ourselves as the global leader in the next generation of market intelligence on the next generation of consumers,” commented Nick. “Having the backing of an experienced investor such as BGF, is an exciting validation of our commitment to reaching this goal.”
Tom Williams, ceo at The Insights Family, added: “We’re proud to be a trusted partner to customers around the world. Our impressive customer portfolio is continually expanding, and with the additional strategic and financial support from BGF, we’re poised to amplify our growth even further in 2024.”
Rhys Davenport, BGF investor, continued: “The Insights Family has emerged as a global authority in market intelligence for kids, teens, parents, and families. We are thrilled to support another outstanding North West business and look forward to collaborating with the team on this next phase of growth.”
The Insights Family will be releasing its Future Forecast 2024 report next week. To register for a first look at the report which makes 10 predictions for the year ahead, visit: www.theinsightsfamily.com/future-forecast-2024.
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