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The Licensing Awards 2019 Product finalists revealed

Shortlist for the prestigious product categories confirmed for September’s big night.

The finalists in The Licensing Awards 2019 Product categories have been confirmed.

The judging for the category took place at Arsenal’s Emirates stadium earlier this month. Over 4,000 licensed products were entered into the awards this year.

Some 150 retail buyers judged the entries, individually selecting which five products they considered the best in each category.

Reflecting the broad retail base of licensed products, the judging panel this year included buyers from right across the retail spectrum including Forbidden Planet, M&Co, Toymaster, John Lewis, The Entertainer, Games Workshop, Moonpig, Sainsbury’s Argos, Tesco, M&S, Morrisons, Sainsbury’s Tu, River Island, George @Asda, WH Smith,, Next, Tesco F&F, House of Cards, Miniclub, FatFace, Paulton’s Park, Debenhams, TruffleShuffle, Halfords, Geek Universe, Geek is Chic, Matalan, Merlin Entertainment, Mothercare, Primark, Hamleys and JoJo Maman Bébé.

The Licensing Awards 2019 Product category finalists are:

Best Licensed Toys or Games Range

  • BBC Earth Plush from Posh Paws
  • Fortnite Collection from Jazwares
  • Harry Potter Sorting Hat from Maxx Marketing
  • Harry Potter Wizarding World from LEGO
  • PAW Patrol Ultimate Rescue from Spin Master
  • Peppa Pig Collection from Character Options
  • Spirit Riding Free Master Toy Collection from Flair/Just Play
  • Toy Story Summer Collection from Sambro


Best Licensed Dress-up or Partyware

  • Barbie 60th Anniversary Set from RH Smith & Sons
  • Elmer Collection from Amscan International
  • L.O.L Surprise! Partyware from Unique Party
  • Marvel: Avengers Endgame Dress-Up from Rubie’s Masquerade
  • Nerf Party Range from Amscan International
  • Roald Dahl World Book Day Collection for Tesco (F+F) from RH Smith & Sons
  • Toy Story for George@Asda from Christy’s by Design


Best Licensed Preschool Apparel Range (0-5)

  • Dumbo Baby Fashion Range from Matalan
  • Harry Potter Kids Nightwear from TDP Textiles for
  • Peter Rabbit Collection for M&Co from Paul Dennicci
  • Miffy Babywear Collection from Tobias & the Bear
  • Moomin Collection for Primark from Smith & Brooks
  • Peppa Pig Nightwear from Misirli
  • Toy Story Collection for Nutmeg@Morrisons from Blues


Best Licensed Children’s Apparel Range

  • Harry Potter Collection for from Smith & Brooks
  • Nerf Collection for Tesco (F+F) from Smith & Brooks
  • NASA Collection from Bioworld International
  • National Geographic Footwear Collection from Clarks
  • Natural History Museum Collection from FatFace
  • Roald Dahl Collection for from Aykroyd & Sons
  • Star Wars Nightwear from Marks & Spencer


Best Licensed Adult Apparel Range

  • Barbie Collection for Primark from Global Brands Group
  • Dumbo Ladieswear Collection from Primark
  • Harry Potter Christmas Collection from Fashion UK
  • Hello Kitty Collection from ASOS
  • NFL Tees Collection from Poetic Brands
  • Sex Pistols Collection from Dr. Marten’s
  • Transformers Collection from Puma


Best Licensed Written, Listening or Learning Range

  • Bing Collection from HarperCollins Children’s Books
  • Little Miss x Spice Girls Collection from Sanrio and Egmont
  • L.O.L Surprise! Collection from Centum Books
  • Oi! Magnetic Activities Collection from Fiesta Crafts
  • Toy Story Personalised Collection from Signature Gifts
  • Winnie the Pooh Now We Are Grown Up Collection from Egmont
  • The World of Eric Carle Collection from Penguin Random House


Best Licensed Paper Products or Stationery Range

  • Disney Faces Collection from UK Greetings
  • Disney Reversible Keepsake Range from Hallmark UK
  • Elf Collection from IG Design Group
  • I Like Birds Collection from Quadrille Publishing
  • Love Island Collection from Danilo
  • Marvel: Avengers Illustration Collection from Moonpig
  • Stranger Things Collection from Pyramid International


Best Licensed Giftware Range

  • Britain’s Got Talent Personalised Range from Evode
  • Loungefly Captain Marvel Collection from Funko
  • Disney Aladdin Collection from Half Moon Bay
  • Mary Poppins Accessories from Difuzed
  • Miffy Craft Kits from Stitch & Story
  • Moomin Collection from House of Disaster
  • Peter Rabbit Baby Range from Enesco


Best Licensed Home Décor, Tableware or Housewares Range

  • Dumbo Homewares Collection from Primark
  • Friends Homewares from Pyramid International
  • Harry Potter Drinkware from GB Eye
  • Joe Wicks Kitchenware from Meyer
  • Mickey Retro Homewares from Funko
  • Pokémon Lighting Collection from Teknofun
  • Star Wars Pet Cave from Monster Factory


Best Licensed Food or Drink Range

  • Baileys Cake Collection from Finsbury Food Group
  • The Happy News Confectionery Collection from Crème D’Or
  • Original Stormtrooper Gin Set from Thumbs Up
  • Paddington Collection from Biscuiteers
  • Sesame Street Collection from Beams
  • Smiley World Chicken Nuggets from Farmfoods
  • The Snowman Confectionery Collection from Rose Confectionery


The Innovation Award

  • The Beatles Sgt. Pepper’s Limited Edition Time Piece from Raymond Weil
  • The Gruffalo Tonies from Boxine
  • Harry Potter Coding Kit from Kano Computing
  • Harry Potter Invisibility Cloak from Wow! Stuff
  • Iron Maiden Pinball Machine from Stern Pinball
  • National Geographic Footwear Collection from Clarks
  • Rick and Morty Smart Watch from Bioworld International
  • The Very Hungry Caterpillar Moonlite from Spin Master

The winners will be revealed at a glittering ceremony on Tuesday September 10, held in The Great Room of The Grosvenor House Hotel, London.

You can read the finalists in the Retail, Best Licensed Retail Marketing Initiative and Best Licensed Promotions Campaign categories by clicking here.

The headline sponsor of The Licensing Awards 2019 is Brand Licensing Europe and the awards are officially supported by Licensing International.

Over 1,400 retailers, licensees and industry suppliers are set to attend this year’s big event. Tickets and tables are available to buy online at, or from Createvents on 01733 294524 or email

#LicensingAwards19 @LicensingSource

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