Smart fragrance company, Pura has joined forces with The Metropolitan Museum of Art in New York to introduce a collection of six fragrances.
The scents have been developed to enable customers to experience art across time and cultures through fragrances inspired by some of the pieces held at The Met.
The Pura smart fragrance diffuser plugs into any wall outlet and uses wifi and Bluetooth technology to connect to an accompanying app that allows customers to adjust fragrance intensity, set schedules and timers and switch between scents.
“We were so excited to work with The Met to develop scents connecting back to their inspiring collection of art,” commented Mara Dumski, Pura’s chief fragrance experience officer. “Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met collection of 5,000 years of art, while also creating a sense of home and personality through art-inspired fragrance.”
Josh Romm, head of global licensing and partnerships at The Met, continued: “As fans of Pura, we are excited to launch this unique home fragrance experience which adds a new dimension to art appreciation. Art has the power to create connections and transport people across time and place, and this programme provides a new and exciting opportunity for fans of The Met to experience art, history, and cultures of the world from the comfort of home.”
The fragrances included in the collection are Blue Water Lotus (a floral fragrance representing the beauty of lotus flowers depicted in carvings on the Temple of Dendur); Egyptian Sandalwood (a musky, woody fragrance recalling the Egyptian landscape and paying tribute to the significance of art and architecture in Egyptian rituals and culture); Bamboo Forest (the structure and order of the Astor Court contrasting with the flora found within); Spiced Woods (a woody fragrance which draws inspiration from a serene mountain retreat); Terracotta Rose (an earthy yet refreshing fragrance representing the detailed work of Greek artisans); and Perfume Immortelle (an uplifting fragrance representing Roman artisans’ dedication to detail, movement and humanity).
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