Super RTL Licensing is now acting as agent for the brand in the German-speaking market.
Super RTL Licensing and The Smiley Company have secured a new partnership which will see the former acting as the agent for the Smiley brand in the German-speaking market.
Super RTL is already working on long-term content and marketing measures, plus cross media marketing, to further strengthen the Smiley brand.
Various special promotions for Smiley’s 50th anniversary in 2022 are also in development.
Super RTL’s Thorsten Braun described Smiley as a “perfect fit” for the company.
“We are very excited to add the original Smiley icon to our brand portfolio,” commented Thorsten, who is chief content and revenue officer at Super RTL. “Smiley’s positive and optimistic message, which reminds us how powerful a smile can be, is a perfect fit for us.
“Smiley moves with the times and is constantly reinventing itself – with our expertise in content development and our marketing power, we will further increase brand appeal in the relevant target groups.”
Nicolas Loufrani, ceo of The Smiley Company, added: “We have been building our brands in German-speaking countries directly for decades and managed to sign the best and biggest manufacturers and retailers, so I see it as a natural continuation to now sign with the biggest and best media group to take our brand portfolio to new heights and reach a wider audience with super positive contents that are much needed today.”