WildBrain CPLG’s John Taylor discusses what he thinks will be some of the biggest opportunities for the industry in 2021.
Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.
Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.
Today: John Taylor, vp Northern Europe & md UK and France, WildBrain CPLG.
“Fuelled by consumers interacting with brands via social media more than ever before, one of the biggest opportunities will be the lifestyle brand sector. There will certainly be new avenues for lifestyle fitness brands, and also food and drink properties, which have both had significant spikes in growth.
Additionally, we’ve already seen a trend for museum and art licensing rapidly increase over the last year. Fashion brands will also present some compelling opportunities as they look at diversifying their offering to help mitigate from the extended store closures.
The acceleration of licensed brands coming from SVOD players has also been shaking up the entertainment property market recently, and I think they will provide some really exciting retail and licensing opportunities in 2021.
I also think recent shifts in consumer purchasing habits will provide significant opportunities for the industry this year and give brand owners the chance to dive into categories they had not previously considered.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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