Tinderbox – the digital division of Beanstalk – has revealed a new wave of products to coincide with the launch of the latest title in the Call of Duty franchise.
Modern Warfare has made its hotly anticipated return to the franchise with a sequel to the bestselling title of 2019.
Tying in with the launch, licensed apparel partner, Fashion UK, is expanding its presence across European retail in fast fashion and grocery accounts with MWII branded collections, while Trucare will be launching its first range of Call of Duty apparel into the Middle East.
Online, Zavvi.com will be expanding upon its MWII reveal range with a new fashion capsule collection.
Gifting specialists, Abysse and Koyo have created a range of products, across novelty, drinkware and home accessories, while Displate will have an array of metal posters available on its web store.
Vinyl figurine partner, YouTooz will also be launching a limited collection of MWII figurines now available for pre-order. In the streaming space, gamers will be able to personalise their content online video with a range of Call of Duty branded streaming overlays by Own3d.
Call of Duty: Modern Warfare II marks a new era for the franchise and has already smashed records becoming the fastest Call of Duty game to cross $1 billion in worldwide sell-through in 10 days from its release on 28 October. The momentum for the franchise continues with the release of Call of Duty: Warzone 2.0 on 16 November and Call of Duty: Warzone Mobile in 2023.
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