Toy retailers promoting upcoming film and related products from Hasbro.
Toymaster is continuing its support of licensed products through the summer, with its latest window promoting the Transformers brand.
The new window – which debuted across the buying group’s store estate on May 29 – runs until June 24 and is promoting the upcoming Transformers: The Last Knight and movie-related products from Hasbro.
150 kits were sent out to members, with the initiative also being supported over four weekends across Facebook and Twitter.
In addition, Toymaster is running a website takeover featuring the film products and reminding consumers they can reserve them with their nearest store.
An unboxing video featuring the blind bags is also due to appear on YouTube within the next couple of weeks.
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