This ad will be closed automatically in X seconds.

Uniqlo reveals KAWS x Sesame Street collaboration

Contemporary artist has redrawn classic characters in his signature style.

Uniqlo has unveiled the eagerly awaited collaboration between contemporary artist KAWS and Sesame Street.

The New York-based artist and designer has redrawn the classic Sesame Street monsters and muppets in his own signature style, creating a unique collaboration.

The range includes t-shirts, sweatshirts, hoodies and plush toys of Big Bird, Elmo, Cookie Monster, Ernie and Bert.

It is being heavily promoted by Uniqlo, taking over windows of key stores as well as being featured on its shopping bags.

The collaboration follows on from KAWS’ work earlier this year with the Peanuts brand.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Deal secured between Lagardère Active Enterprises and Brand Machine Group....
Key names including Danilo, Hallmark, Studio by Gemma and more exhibiting....
YouTube and Strictly Come Dancing star lends voice to Cartoon Network show....
Baby product specialist reveals second brand collaboration after success with Joules....
Brazilian footballer collaborates on launch of new fragrance, Spirit of the Brave....
Agency to handle licensing in Benelux for classic brand and new animation....
Get the latest news sent to your inbox
Subscribe to our daily newsletter