Popular industry figure, Warren Traeger has taken on a new role as head of partnerships at Event Merchandising.
Warren (pictured) will be responsible for developing, managing and building on some of the company’s key brand partnerships.
He joins the company from Battersea Dogs & Cats Home where he was licensing manager.
“We are so pleased to welcome Warren to the Event team. He brings a wealth of experience across commercial, product and brand development,” commented Jeremy Goldsmith, md of Event Merchandising. “As Event grows and builds on its diverse channels of routes to market, Warren will be a great fit to our business with his enthusiasm, knowledge and unique approach to building long term opportunities and relationships.”
Warren continued: “I am delighted to be joining Event at such an exciting time. With an existing portfolio of iconic and global brands as well as high profile events, I look forward to working with the team here and bringing to life many new brand opportunities and exciting products for our global audience of fans and followers.”
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