Warren Traeger joins Battersea as licensing manager

Animal welfare charity Battersea has welcomed Warren Traeger as its new licensing manager.

Warren (pictured) is responsible for growing licensing revenue and will be working closely with Battersea’s licensing agent, The Point.1888.

Previously at Dogs Trust in a corporate development role, Warren joins Battersea with many years of licensing experience across retail, licensor and licensee roles.

With a fresh style guide, the Battersea licensing programme has seen the M&S DTR range of gifts and games nominated in this week’s Brand & Lifestyle Licensing Awards. Other ranges including stationery, cards, calendars and dog beds have also launched this year.

There are now 13 licensees on board, with the roll out of additional products across homeware, gifts and pet products due to continue in 2022.

Battersea will also be attending Brand Licensing Europe in November on stand C201. Each day at 10am and 2pm, there will be the opportunity to come and meet a Battersea dog or pop along anytime to join the team for a chat and ice cream by Jude’s, which last year launched its Battersea branded ice cream for dogs.

“It is an absolute privilege to join Battersea, with its rich heritage dating back to 1860, as well as global awareness through ITV’s Paul O’Grady’s For the Love of Dogs,” commented Warren. “I’m really looking forward to working with the team at The Point.1888 and meeting many existing and new licensees at BLE to share the exciting plans and opportunities through becoming a Battersea licensee.”

Rosanna Cousins, retail manager at The Point.1888, added: “We’re delighted to welcome Warren on board with the Battersea brand licensing programme at what is such an exciting time for our industry.

“The success of the ice cream last year is proof that consumers love the Battersea brand and want more ways to engage with it and I cannot wait to work with Warren and the rest of the team on new products.”

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