This ad will be closed automatically in X seconds.

Erve is “heavily investigating” the NFT space for licensing

Ambitious apparel specialist, Erve has its sights on being the go-to partner for NFT licensing apparel collections in the UK and Europe following its latest deal.

With support from BoredJobs, Erve will bring its unique apparel approach to licence Bored Apes characters and introduce Bored Apes Yacht Club NFT apparel to the global community.

MouseBelt – an ecosystem building the future of blockchain and web3 innovation, media and education – has confirmed a strategic partnership between Bored Ape Yacht Club NFT IP licensing marketplace, BoredJobs.com and Erve.

Erve will shortly be releasing a collection of Bored Ape Yacht Club daywear, nightwear, accessories, socks and underwear.

Rather than buying their own Bored Ape NFTs, the manufacturer is taking a community-first approach by offering licensing deals directly to owners in the community. The selected owners will be in good hands as Erve’s history reveals work with brands such as Disney, Marvel, Nickelodeon, Pokémon, Harry Potter, Simpsons, Sonic, NASA, Rocket League and Dragonball Z among others.

“We see the merch drops from Yuga and know there is demand for these products,” commented Patrick McLain, co-founder of Mousebelt. “Most recently, Old Navy proved there is demand for a retail-driven approach at affordable prices. So when we think about exposing the next generation of consumers to NFT culture, apparel is at the top of that conversation. Working with experienced partners such as Erve allows us to prove that model globally.”

Erve and the BoredJobs team will work closely together to select Bored Ape Yacht Club NFT owners to participate in the apparel project. While unable to disclose current deals at this date, both parties plan to announce the first collection in late August.

Nick Dierickx, licensing manager EMEA at Erve, continued: “Working with BoredJobs is the ideal way to connect with the Bored Apes NFTs and its owners. We are heavily investigating the NFT space for licensing. Working with the Bored Apes was priority number one on our list, as it’s the biggest and most famous collection to date. I think our retail landscape is ready and in desperate need of Bored Apes NFT apparel. That’s why we are thrilled to collaborate with BoredJobs.”

Nick added: “We have 37 years of licensing experience and have built a solid portfolio in character licensing, gaming, anime, and brands. We proudly say Erve is now also the go-to-partner for any NFT licensing apparel collection in the UK and Europe.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Excell500x500
 
Relive last week’s industry showcase, networking events, panels and more....
Gabby500x500
 
The newly rebranded Universal Products and Experiences is celebrating its successful entry into the preschool space with DreamWorks Gabby’s Dollhouse....
Bershka500x500
 
The new range is part of the 80 Years of Tweety anniversary celebrations....
Mixies500x500
 
Caprice will spearhead a cross category launch of apparel, accessories, bags, footwear and homewares across Australia and New Zealand....
RHSDexam500x500
 
The new launch builds on the success of earlier collections for children and adults....
Ministry500x500
 
PAW Patrol, Bluey, LEGO Harry Potter, Gabby's Dollhouse, Pokémon, Squishmallows among those featured in the listing....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.