The FA has confirmed that Xbox will becoming the Official Gaming Partner of the England national teams – across the Lionesses, eLions and the Three Lions, as well as Wembley Stadium.
The partnership is a celebration of the ‘driving principle of inclusivity in play’, shared by both Xbox and The FA. The new message of the partnership is ‘When Everybody Plays, We All Win’ to underline this further.
“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football,” commented Marcos Waltenberg, director of global Xbox partnerships. “In The FA we see a tremendous organisation which has the same drive and ambition to empower people as we do at Xbox.
“Through our partnership we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.”
Kathryn Swarbrick, commercial and marketing director at The FA, added: “We are delighted to be partnering with Xbox, a brand that aligns with The FA’s values. Gaming is loved and embraced by fans across the world and we see this partnership as an opportunity to take that relationship to the next level for all of those connected with English football.”
Xbox has committed to a grassroots gaming campaign with The FA. Further details of upcoming activities will be confirmed shortly.