Del Monte is extending its collaboration with ZAG’s hit brand Miraculous to include a limited edition promotion for its new Kiwi Origin South Europe campaign.
With a mission to encourage children to consume more fruits and vegetables daily, the Del Monte x Miraculous partnership initially launched in the summer with superheroes Ladybug and Cat Noir from Miraculous – Tales of Ladybug and Cat Noir featuring on packaged goods and fresh fruits including pineapples and bananas.
The new limited promotion extends the collaboration in celebration of the taste and quality of kiwi fruit exclusively from the European region in three different pulps: green, gold, and red.
Ladybug and Cat Noir are featured on the eco-friendly paper packaging of the kiwis, which will be available from October.
“We are always looking for ways to encourage Miraculous fans to make healthy food choices, and our collaboration with Del Monte has proven to be a big hit with children and their families across Europe,” commented Hyde Schram, vp global partnerships at ZAG. “Now our Miraculous fans can enjoy seeing their favorite superheroes on these super sweet kiwis, a great addition to any fruit salad or smoothie, or simply cut in half to be enjoyed with a spoon.”
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