Wonder’s Mel Beer talks creating ‘unforgettable memories’ for consumers and new licensed ranges.
As we move through 2023, LicensingSource.net asks a selection of licensees how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.
Today: Mel Beer, group licensing director, Wonder.
“At Wonder we aim to stay focused on the job in hand, creating unforgettable memories for consumers through our offering of well-designed and innovative products.
I’m most excited about all the new licensed ranges we have launching for WBD/Karnival and beyond, including Bluey and Roald Dahl.
It’s also the Year of the Rabbit so we’re delighted to be offering Peter Rabbit (Classic & TV), Pip & Posy and Miffy too, plus many more licensed ranges to come for HW23.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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