The French Football Federation (FFF) and Fanatics have confirmed a long-term omnichannel retail partnership that will enhance the online and in-store shopping experience for fans of the France National Football Team.
The deal – which takes in all major international tournaments from the 2023 FIFA Women’s World Cup through to UEFA EURO 2028 – means that Fanatics has become the exclusive operator globally for both the official FFF Online Store, and the official FFF high street retail store, located in Paris.
The new FFF Online Store will launch this summer and will mean fans of Les Bleus will be able to pick up a significantly expanded range of merchandise at www.boutique.fff.fr and in the Paris retail store including officially licensed men’s and women’s player shirts, training gear, gifts and accessories.
“We are thrilled to partner with Fanatics, which is changing the game for fans of both international football and global sports,” commented Francois Vasseur, head of marketing and business development at the French Football Federation. “We pride ourselves on providing our fans the very best in innovative fan experiences and the opportunity to get merchandise wherever they are, and we are confident that partnering with Fanatics, which shares our values and brings both a global infrastructure and unparalleled expertise, empowers us to now take our offering to the next level.”
Matthew Primack, svp international business affairs and development at Fanatics, continued: “For decades now, the France National Football team have been among the most successful national sides in world football, so it is a pleasure to be able to work with the FFF to serve their fans.
“We are excited to embark upon this partnership and look forward to working with the team at FFF to offer fans of French football best in class shopping experiences and a wide range of merchandise that will be easy for them to access, be that through the online store or on the high street.
“We have significant global capabilities, with manufacturing and distribution centres around the world and no matter where international football fans are, they will be able to buy the latest official FFF products and merchandise to show their support for their country.”
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