Golden Goose on board as agency; online and pop-up shops being planned.
St. Pancras International is gearing up to its 150th anniversary in 2018 by entering the licensing arena, appointing Golden Goose as its exclusive agency.
The first licensed products are due to appear in the St. Pancras International online shop in autumn/winter 2016.
In addition, a pop-up retail presence is planned for autumn/winter 2017.
Adam Bass, director of Golden Goose, explained: “St. Pancras International welcomes 48 million visitors a year. Moreover, the average visitor spends 40 minutes in this iconic London destination.
“We’re delighted to be developing licensed products and partnerships inspired by St. Pancras International. These products will represent the best of modern Britain and this iconic London landmark.”
Wendy Spinks, commercial director of HS1 Ltd, the company which owns and operates St. Pancras International, said: “40% of our visitors buy something from our retail partners.
“As the nation’s favourite railway station we know there is demand from our visitors for St. Pancras International products. Every day we welcome many Eurostar travellers, who enjoy the station’s unique shopping experience.
“However, we also get a lot of custom from commuters and locals – those every day shoppers who live and work in this vibrant area and see the station as a destination in its own right. The 150th anniversary provides us with a showcase to launch retail products as part of a long-term and sustainable licensing programme.“
Work has already begun on a style guide which will draw on the station’s heritage and its cutting edge approach to design, said Phillippa Green, account director at Golden Goose.
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