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My 2017 Predictions: Helena Mansell-Stopher, Bulldog

We ask the retail director for her thoughts on what’s going to be big throughout this year.

We’re already almost a month into 2017, and there have been numerous reports on the key trends, brands, films and retailers to watch for this year.

But what does the licensing industry itself think?

We gave them the chance to gaze into their own crystal ball and tell us their views on what will be the big brands and trends making an impact on retail shelves in 2017.

Today, Helena Mansell-Stopher, retail director at Bulldog Licensing.

“For 2017, the box office looks like it will dominate shelf space with more super heroes set to fly onto the shelves.

“But it’s not just for older kids – I predict that PJ Masks will hit retail with a bang in the preschool space and Miraculous, which is currently Disney’s number one rated show, will impact the girls super hero space.

“Collectable brands will continue to thrive and Shopkins is showing no signs of slowing down. Grossery Gang is also building some exciting momentum.

“It’s going to be interesting to see the adult food gifting market continue to grow as retail expands the options in this area, but there is no doubt that movies will dominate 2017.”

This feature originally appeared in the spring 2017 edition of Licensing Source Book. Click here to read the full publication.

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