This ad will be closed automatically in X seconds.

Victoria Beckham teases first Reebok lines

First sportswear collection takes inspiration from basketball star, Shaquille O’Neal.

The first collection in Victoria Beckham’s collaboration with Reebok is now available, with the designer taking inspiration from basketball star, Shaquille O’Neal.

The tie-up was originally unveiled last November, with the first lines now hitting stores.

These include a mixture of unisex items, including six t-shirts, two unisex hoodies and a pair of socks, in black and white with a splash of red.

The tees and hoodies feature a silhouette of Shaq shooting hoops on the front, with his jersey number 34 on the back and a list of his accomplishments.

Victoria revealed the line on her Instagram page – including the picture above.

She commented on her website: “For me this capsule really represents a celebration of that era [1990s], Reebok and Shaq’s shared history in basketball, and the great heritage pieces I discovered in those archives.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAswinners500x500
 
The winners of The B&LLAs 2024 were announced this afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London....
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.