The Entertainer’s Tracey Stevens talks the trends which are performing well for the retailer.
Toy retailer The Entertainer is enjoying the fruits of a buoyant collectables market and is confident of more to come.
Buying administrator Tracey Stevens – pictured above (second right) with colleagues (left to right) Lauren Skeath, Clare Davis and Anna Shepard – spoke to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards.
“This is most definitely a ‘collectables’ era – L.O.L. Surprise being a prime example,” Tracey commented. “I predict we will see a lot more licensing action on the Squidgies front as kids love them.”
When asked what else was performing well at the retailer, Tracey added: “We also are seeing great traction from Nickelodeon’s Slime. It appeals as it is such fun and a great reason get messy.”
This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.
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