Licensee to create new range of socks, tights and gifting among other lines.
Misirli is continuing to bolster its licensed offer, confirming a new deal with the Chupa Chups brand.
The deal – secured with CPLG – will see the licensee create socks, slipper socks, tights and gifting ranges for all ages and genders featuring the brand.
Misirli’s design and licensing manager, Faye Rashad, commented: “As we continue to see a trend in foods – with retro foods and sweets being the most popular – we are excited to be working on this brand and designing and manufacturing some great fun products with the Chupa Chups team and CPLG.”
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