Nationwide themed safety campaign in Poland specially designed for preschoolers and their families.
CPLG – working with Viacom Nickelodeon Consumer Products and the Nick Jr. channel in Poland – has teamed with the Polish Red Cross to develop a PAW Patrol-themed safety campaign in the territory.
The aim is to teach important safety lessons to preschoolers and their families in a fun and engaging way.
The Polish Red Cross has created six key life lessons targeting children aged 3-4 and 5-6 focusing on the themes of Safety Knowledge, Safety in the Winter, Safety on the Road, Safety during Sports Activities, Ecology and Recycling, and Safety on Holiday.
CPLG and Viacom – together with the Polish Red Cross – have created dedicated PAW Patrol lesson plans to communicate these key safety messages to young children. Teachers have been provided with lesson guides based on real-life scenarios, featuring the PAW Patrol characters in situations that children can relate to. The teaching materials include branded activity books and giveaways to extend learning to the home.
“The Red Cross do fantastic work with communities throughout Poland,” said Małgorzata Kawka, account manager at CPLG Poland. “It’s been an honour to be able to collaborate with them on PAW Patrol and be part of young children’s education about safety importance with the help of characters that they know and love.”
Jeannine Lafèbre, senior director of licensing at Viacom Nickelodeon Consumer Products, added: “I am extremely proud of this unique collaboration. It is fantastic that we can help Red Cross to make young kids aware of the principles of safety in a playful and responsible way with PAW Patrol.
“CPLG has done a great job bringing Red Cross, the channel and a variety of licensees together for this programme and lifting the ‘Stay Safe with PAW Patrol’ theme to the next level.”
The Safe Patrol! campaign runs through to the end of the summer term. The campaign’s goal is to reach over 50,000 preschoolers across 500 kindergartens in Poland. It is being supported with a dedicated webpage on Nick.com.pl providing information about the programme, downloadable assets for kids, and teacher guides, as well as a media campaign to include TV commercials and social media.
Kindergartens also have the chance to enter in a competition for the chance to win a school visit from the PAW Patrol Pups, plus ten big sets of PAW Patrol products.
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