New collection launches with an eye-catching window campaign across stores.
Benetton has launched a new SmileyWorld collection, highlighting the new lifestyle-driven lines with eye-catching window displays across its stores.
The new autumn/winter 2019 campaign includes sweatshirts, tees, knits, denim jackets, leggings and dresses in a range of trending styles and applications for boys and girls – from glitchy graphic patterns in primary colours to reversible sequins and glitter effects.
Highlights include a large lurex Smiley embroidery on a soft fluffy sweater and expressive icons distress print dungaree dress.
The entire range is underpinned by a selection of Smiley’s most famous icons, alongside slogans such as ‘Make Today Awesome’ and ‘Never Sleep’.
“Benetton’s launch is a great example of how our youthful and expressive icons and always on-trend style guides get our unique sense of style, fun and humour across to the customer,” said Michaela Fass, vp fashion at Smiley. “This partnership is a benchmark of how we are growing our children’s business through integrated product and marketing campaigns that leave a lasting impact on the consumer, as we continue to develop our business with some of the world’s leading children’s apparel retailers.”
Window displays for the range feature a unique mash-up of both brand’s logos.
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