H&A’s Holly Humphreys on attracting consumers into stores for ‘traditional’ Christmas shopping.
2019 has already been an eventful year, but arguably there’s more drama to come.
Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.
Today: Holly Humphreys, licensing and marketing manager, H&A
“We’re really excited for the release of Frozen II this November and have had outstanding retail support across the board.
The challenge for our category, as with all impulse categories, will be footfall into bricks and mortar stores over the Christmas period.
We know key retailers have planned innovative experiential activities, which is a great strategy to drive shoppers in-store to enjoy ‘traditional’ Christmas shopping.”
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