Acamar Films has enlisted the expertise of Retail Monster in the UK to accelerate Bing’s consumer products programme at retail, and drive new licensing partnerships for the property.
Retail Monster will act as an extension of the Acamar Films UK licensing sales team, complementing sales efforts, attending key trade shows and identifying new retail channels for Bing.
Next year, Acamar Films will celebrate the 10th anniversary of the UK premiere of Bing, and 2024 is set to be an exciting year with new partnerships, products and content launches planned, to build on the brand’s existing success in the market.
“Bing is a timeless preschool property which still delights young audiences now, as much as it did 10 years ago,” commented Katie Rollings, chief licensing officer at Acamar Films. “We are so proud of the work that we do with our best-in-class licensing partners and by tapping into Retail Monster’s retail activation expertise, we will be able to create truly special initiatives that will give Bing a broader and deeper retail presence.”
Vicki Ingram, senior brand and retail manager at Retail Monster, added: “We are very excited to be partnering with Acamar Films. Bing is a much-loved brand and the way in which the series reflects every day, relatable experiences for preschoolers means that we will have lots of opportunity to create campaigns that not only drive sales, but are also meaningful to families.”
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