This ad will be closed automatically in X seconds.

Barbie and River Island team on new girlswear collection

High street fashion retailer, River Island has teamed with Mattel and Barbie on a new kidswear collection.

This marks the second collaboration for the brands, following the sell out success of the first partnership.

The collection is inspired by sports athleisure and includes pink velour tracksuits, sporty crop tops, trainers, leggings and hoodies.

Sets are designed to be worn together or mix and matched featuring Barbie dolls, motifs and slogans such as ‘You Go Girl’ and ‘Stay Strong’ designed to empower mini fashion icons.

“Barbie’s appeal transcends categories and ages and following the successful launch for Barbie’s 60th, we are excited to partner with River Island once again to offer a fashion-forward collection of kids apparel that will excite girls and mums alike,” commented Gemma Daniels, head of softlines EMEA.

The collection launched on 22 October with a dedicated social campaign featuring River Island’s ‘mini-insiders’ modelling their favourite looks from the collection.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.