Designers Guild has revealed a new licensing collaboration with English Heritage which will launch in September 2022, in a deal arranged by Golden Goose.
Designers Guild will design, produce and distribute collections of fabrics, wallpapers and home accessories directly inspired by the portfolio of English Heritage properties and its archive collections in a move which chimes with both organisation’s knowledge and passion for English history and classic design.
The initial collections will launch in September 2022 and will include printed fabric and wallpaper collections that are directly inspired by the archive of historic wallpapers held by English Heritage. The collection of over a thousand historic wallpaper fragments has been rescued and conserved by English Heritage from important properties throughout England.
“We are delighted to be partnering with English Heritage whose work is so vital in the conservation and stewardship of some of the country’s most important buildings, properties and gardens,” commented Simon Jeffreys, ceo of Designers Guild. “Their incredible and traditional archive is a veritable treasure trove of significant pieces that we are exciting to share with a global audience of designers and consumers and fits perfectly within our portfolio of brands.”
Kingston Myles, head of commercial development at English Heritage, continued: “It’s great to partner with an organisation that embodies our principles of authenticity, quality and imagination. We pride ourselves on telling the story of England and these products will shine a light on the nation’s amazing design heritage. Purchasing this collection helps English Heritage keep the story of England alive for future generations.”
Adam Bass, director of Golden Goose, concluded: “We know how powerful the English Heritage brand is as we have had amazing feedback from licensees, and it will only get stronger as collections like these hit the market.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
