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Felix the Cat marks 100 with new collections

New product launches include a capsule footwear collection from Skechers.

The 100th anniversary of Felix the Cat is being marked by Universal Brand Development and WildBrain CPLG this month, with a number of new product launches including a capsule footwear collection from Skechers.

The collaboration highlights the ‘happy go lucky’ attitude of Felix on Skechers’ popular styles featuring his character prints, logo details and trademark colours.

Meanwhile, December 1 will see Funko launch a limited edition box set featuring a platinum Felix the Cat Pop! Vinyl and commemorative 100th anniversary t-shirt. The box set will be exclusively available at Target.com.

Meanwhile, US licensee Aliquantum International will launch a Felix the Cat plush range including a plush cushion, key ring and a limited edition plush embossed with the 100th anniversary logo on Felix’s paw.

In Europe, The Benetton Group recently launched an apparel collection featuring the character. Felix is featured in an adult and kids’ nightwear and underwear range as part of Undercolors of Benetton – the underwear, beachwear, sleepwear and accessories line of United Colors of Benetton.

The range is being supported with window displays in key city centre stores, social media activity and a special Felix gift with purchase.

In addition, Sisley – the fashion brand of The Benetton Group – has launched a Felix apparel collection across men’s and ladies t-shirts and sweatshirts. It is also due to roll out childrenswear from spring 2020.

The product launches kick off an exciting year for Felix, with further collaborations and retail activations due to be announced over the coming months.

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