This ad will be closed automatically in X seconds.

Further partners sign up for The Elf on the Shelf

Danilo, Kimm & Miller, Dennicci, Smiffys among new partners for brand.

Rocket Licensing is continuing to add partners and product for the fast growing The Elf on the Shelf property.

The brand – based on the timeless story of Santa’s magical Scout Elves – has enjoyed a surge in UK licensees in the run up to Christmas 2019.

New licensees have been signed across a number of major categories including food gifting, publishing, babywear, dress-up, Christmas crackers and cards, with product hitting retail in Q4.

Latest partners on board include Danilo (greeting cards, gift wrap and bags – including Christmas cards including personalised and sound cards); Kimm & Miller (food gifting); Paul Dennicci (babywear); Smiffys (dress-up); Signature Publishing (one-off magazine); Little Brother Books (2020 annual); and RMS International (Christmas crackers).

“With seven new partners – and more on the way – the number of The Elf on the Shelf licensees has nearly doubled in less than a year,” said Rob Wijeratna, joint md of Rocket Licensing. “This engaging and entertaining property has captured the imagination of kids and families in the UK, just as it did in the US, and is certain to attract even more high-quality partners in the coming months.”

Christa Pitts, founder and co-ceo of The Elf on the Shelf, added: “The news that many more The Elf on the Shelf licensees have come on board in the UK and Ireland, and that existing licensees are developing new product, underlines the enormous international appeal of this magical brand.

“We’re looking forward to welcoming even more partners in the run-up to what promises to be an amazing Christmas for The Elf on the Shelf and its millions of fans.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Called Hey Duggee Deck the Halls, the song is available on the character's YouTube, plus BBC iPlayer and all major music streaming platforms....
A new globally-focused brand and communications agency has opened its doors, supporting a roster of clients in the consumer products, entertainment and charitable sectors....
notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most popular grocery brands - Marmite, Pot Noodle and Colman’s Mustard....
HarperCollins Children’s Books has retained the rights to publish Bing TV tie-in picture books, novelty books, soft learning books, colouring, sticker and activity books in Europe, as well as a selection of other territories until 2027....
The Point.1888 has been busy securing multiple new licensees for the HarperCollins Children’s Books’ publishing brands, in the centenary year of Judith Kerr's birth....
The American fashion and lifestyle brand has reprised its collaboration with Disney to create a new collection of apparel, accessories and lifestyle goods to celebrate the studio's 100th anniversary....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.