This ad will be closed automatically in X seconds.

Further partners sign up for The Elf on the Shelf

Danilo, Kimm & Miller, Dennicci, Smiffys among new partners for brand.

Rocket Licensing is continuing to add partners and product for the fast growing The Elf on the Shelf property.

The brand – based on the timeless story of Santa’s magical Scout Elves – has enjoyed a surge in UK licensees in the run up to Christmas 2019.

New licensees have been signed across a number of major categories including food gifting, publishing, babywear, dress-up, Christmas crackers and cards, with product hitting retail in Q4.

Latest partners on board include Danilo (greeting cards, gift wrap and bags – including Christmas cards including personalised and sound cards); Kimm & Miller (food gifting); Paul Dennicci (babywear); Smiffys (dress-up); Signature Publishing (one-off magazine); Little Brother Books (2020 annual); and RMS International (Christmas crackers).

“With seven new partners – and more on the way – the number of The Elf on the Shelf licensees has nearly doubled in less than a year,” said Rob Wijeratna, joint md of Rocket Licensing. “This engaging and entertaining property has captured the imagination of kids and families in the UK, just as it did in the US, and is certain to attract even more high-quality partners in the coming months.”

Christa Pitts, founder and co-ceo of The Elf on the Shelf, added: “The news that many more The Elf on the Shelf licensees have come on board in the UK and Ireland, and that existing licensees are developing new product, underlines the enormous international appeal of this magical brand.

“We’re looking forward to welcoming even more partners in the run-up to what promises to be an amazing Christmas for The Elf on the Shelf and its millions of fans.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
HPwallpaper500x500
 
Sales of £44 million at retail in 12 months to May 2019, according to new NPD data....
Highstreet500x500
 
New data shows that 43,000 retail sites are also now vacant....
MBeer500x500
 
Amscan's Mel Beer teases new dress-up franchises and upcoming portfolio additions....
RottenRomans500x500
 
Producer, writer, director and original author will deliver Creative Keynote at event....
Eltondoll500x500
 
Lucie Kaas launches official collaboration as iconic artist embarks on his final tour....
RHSHotter500x500
 
New footwear range from Hotter will be available from late 2019....
Get the latest news sent to your inbox
Subscribe to our daily newsletter