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Gamestop reveals its 2016 licence highlights

Senior manager for licensed product, Alex Jones tells us what’s performing well.

Video games specialist Gamestop has offered a different view on the licences which are performing well in-store.

Alex Jones, senior manager for licensed product, international at Gamestop, was among the judges of the product categories at this year’s Licensing Awards.

We asked him what was performing well currently and which properties he had his eyes on for the festive period.

Alex Jones, senior manager for licensed product, international, Gamestop:

Five Nights at Freddy’s will be a major brand before the end of the year.

“We’ve also worked with EA on a FIFA football shirt, South Park is coming back for us and Final Fantasy 15 has done well.

Nintendo is huge for us and, of course, Star Wars.”

This feature originally appeared in the autumn edition of Licensing Source Book. Click here to read the full publication.

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