Collaboration will see launch of footwear, sportswear and accessories in the autumn.
Sanrio has teamed up with footwear and apparel brand Converse for a new Hello Kitty collaboration.
Hello Kitty x Converse will be a collection of footwear, sportswear and accessories for fans of all ages, launching on August 16.
Three of Converse’s most popular silhouettes – the Chuck Taylor All Star, Chuck 70 and One Star – are included in the collection, which sizes ranging from kids up to men’s 13.
All trainers have custom designed graphics and logos, polka dot printed lining and come with a second set of laces in an all-over Hello Kitty print.
Meanwhile, highlights from the Hello Kitty x Converse apparel collection include a white and red short sleeve Football Tee with the Hello Kitty Converse graphics on the left chest and red bow on the sleeve; the black Pullover Hoodie with Hello Kitty chenille patch resting on top of a kanga pocket, an oversized bow on the hood and Hello Kitty printed down the sleeve.
Accessories include a Phone Pouch for any size phone, with detachable Hello Kitty pins; Mini Duffle Bag in an all over Hello Kitty print and black/red polka dot Cross Body Bag with Hello Kitty accents.
The collection will launch globally from converse.com and sanrio.com, select Converse stores and retailers.