Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region.
Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG focus on lifestyle and fashion apparel, accessories, luggage and bags, gift and novelty, homeware and textiles, plus digital and tech product categories.
“FC Barcelona is one of the most recognised football clubs in the world and there’s huge untapped potential for brand extension in Southeast Asia, particularly in countries like Thailand, Indonesia and Malaysia, where football has always been extremely popular,” commented Miki Yamamoto, svp licensing at IMG. “This, combined with Barça fans’ unwavering passion for the club and desire to show support for their team, presents extensive licensing opportunities in the region.”
Barça Licensing and Merchandising (BLM) is working with companies such as IMG as it looks to expand the club’s lifestyle footprint across the world, providing a 360-degree experience for fans.
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