Learn with Peppa brand extension makes its debut

Hasbro has taken the wraps off Learn with Peppa, a major new brand extension to help promote early years learning.

Towards the end of 2022, the programme will kick off with Hasbro’s in-house developed learning app.

The offering will expand in January 2023 with an extensive publishing programme with Ladybird in English speaking markets outside of North America, with the publisher managing rights for most other languages as well.

Learn with Peppa will also offer a new range of play experiences which will aim to deliver educational benefits. The roll out will be supported with content and marketing plans.

“Our research has shown that families all over the world turn to loved and trusted brands like Peppa Pig to help support them in their child’s early years development and learning,” said Esra Cafer, svp global brand management at Hasbro. “Themes of early years learning feature regularly in the show’s storylines, so the Learn with Peppa programme feels a natural expansion for the brand. We are excited to bring this initiative to life to help kids have fun and learn alongside their favourite animated characters.”

The new app will provide a preschool education-based learning experience for 3-5s. It will look to help preschoolers embrace learning through exploration, creativity, humour and play, with learning activities that adapt to a child’s experience and development.

Ladybird’s publishing plan, meanwhile, will offer more than 80 titles in its first year of launch including phonics books in five levels, as well as novelty, board and activity books covering a range of early learning concepts.

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