Properties with strong licensing links named in annual survey of top consumer brands.
A host of top name properties with strong licensing programmes have made this year’s Superbrands listing.
The top 20 Consumer Superbrands list is headed up by British Airways, closely followed by LEGO.
Kellogg’s (8), Coca-Cola (10) and Heinz (17) also make the top 20.
Meanwhile, retailers making the listing include John Lewis (6), Boots (12), Marks & Spencer (14) and Amazon (19).
First published in 1995, Consumer Superbrands is an annual listing of the UK’s strongest consumer brands.
The brands are chosen by 2,500 members of the British public from a list that has been refined by a council of senior industry figures. Brands do not apply or pay to be considered.
As well as the main top 20, a host of brands were also named as category winners. These included Guinness, Jack Daniel’s, Robinsons, Manchester United, BBC, Mothercare, Laura Ashley, Halfords, Sainsbury’s and Nike among others.
Meanwhile, in the Business Superbrands top 20 – also headed up by British Airways – JCB made an appearance at number 13.
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