Increased family play time created by the recent lockdowns will help influence the most popular toys this Christmas.
That’s the view of toy experts at Tesco who have picked their top ten toys for Christmas – a shortlist which includes a number of familiar licensed names.
The extra family time also led to the ‘kidult’ phenomenon of adults buying toy brands such as LEGO and Jurassic Park for their children that they themselves played with when they were children.
And it led to a staggering 400% increase in demand for board games and ‘kidult’ toys such as LEGO’s Darth Vader Helmet.
Two major film launches will also influence kids’ Christmas want lists this year, with toys already on sale ahead of Jurassic World Dominion which comes out next year and also preschool favourite PAW Patrol.
“Lockdown created a unique scenario with many parents and children able to spend more time than ever together and this has brought about a huge ongoing demand for kidult toys – trusted brands that still bring joy to grown-ups as much as their kids,” commented Anne Borrett, category manager for toys, nursery and sport at Tesco. “Choosing presents for your little ones at Christmas is never an easy task, but we hope that this list gives parents a little bit of insight into what’s been popular in the world of toys this year.”
Tesco’s top ten toy picks for Christmas 2021 (alphabetically) are:
- Instaglam On-The-Go Trolley
- Jiggly Pets
- Jurassic World Stomp N’ Escape Tyrannosaurus Rex
- Kindi Kids Baby Pearl
- LEGO Darth Vader Helmet
- LEGO Heartlake City Shopping Mall
- PAW Patrol Marshall Transforming City Fire Truck
- Pictionary Air
- Rainbow High Fashion Closet