Deal means that the Never Too Old For collection, featuring key Disney characters, will star in retailer’s year-round beauty and gifting ranges.
Mad Beauty has secured a new year-round deal with UK retailer Boots for its Never Too Old For collection.
The new agreement means that the company’s bath and body creations featuring Disney characters will be a part of the retailer’s year-round beauty and gifting collections.
It follows a strong Christmas performance for Mad Beauty’s licensed and new ranges at Boots.
“We have always said that a gift is not just for Christmas and here at Mad HQ we are really excited that our customers will be able to enjoy our fun beauty gifting items all year,” commented Trevor Cash, md at Mad Beauty.
Boots added: “After a great performance at Christmas, it was the logical next step to include the collection in to our year-round gifting assortment.”