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News extra: More licensing news from this week

Including WildBrain CPLG securing a deal with Irregular Choice for The Cat in the Hat.

Source rounds up more news from the licensing industry across the globe from the week.

WildBrain CPLG has secured a deal between Dr. Seuss Enterprises and shoe and accessory brand, Irregular Choice for a colourful collaboration inspired by the book, The Cat in the Hat. The adult collection includes heeled shoes, boots, sneakers, bags and tights – all featuring the Cat and Thing One and Thing Two from the famous picture book.

Lisle Licensing has secured the UK licensing rights to lifestyle duo, Style Sisters. The agency will focus on building a Style Sisters – aka Gemma Lilly and Charlotte Reddington – lifestyle product range across furniture, home accessories, storage solutions, wallpaper/paints, candles and fragrance, as well as kitchenware and home textiles. Collectively, Gemma and Charlotte have more than 15 years’ experience in fashion and interiors, and since forming Style Sisters have notched up more than 204,000 Instagram followers.

On the EDGE Conservation – a charitable foundation dedicated to the promotion of biodiversity and conservation – is building on its recent debuts in mobile gaming and educational publishing with a series of anthropomorphic virtual influencers set to entertain and engage young YouTube audiences, while also highlighting their predicament as an overlooked endangered species. Launching today (November 20), OTEC’s new YouTube channel will host weekly, short-form video diaries posted by the first characters in the series: Lexi the Aye Aye and Eric the Pangolin. Tegan the Kakapo will join the group in the coming weeks. Each has its own Instagram profile, and Tik Tok channels will launch in February. The brainchild of experienced content maker, Bruna Capozzoli, the virtual influencers have been humanised using a new form of motion capture, where the face, hands and body movements are rendered simultaneously (instead of afterwards). This process enables animation in real time, delivering the pace and feel of a classic vlogger. As an extension of the foundation’s disruptive approach to the traditional model of conservation work, OTEC has ambitious plans to leverage its IP in future across different channels including licensing, third-party brand collaborations and co-produced content.

A specialist in sleep, health and wellbeing, Mammoth has teamed up with Hearst UK and Argos to launch a new licensed mattress collection inspired by Women’s Health and Men’s Health. The range features two mattresses – the Fit and the Lift – both with pocket springs, memory foam and soft CoolPlus heat and moisture wicking fabric. The partnership was brokered by Golden Goose.

In partnership with Corsair, TV presenter and philanthropist Katie Piper has launched her own product range, exclusive to Superdrug. The debut collection – which is available in 400 stores – includes Confidence by Day, Confidence by Night and Courage – Perfect Little Perfumes. Each product has been specifically designed by Katie, with special attention given to producing scents which inspire feelings of confidence and courage. For every purchase made, 5% (of profit) will be donated to The Katie Piper Foundation.

The laughing cow brand is gearing up for a year of celebration in 2021 to mark 100 years. The brand will be celebrated by its almost 40-strong licensee roster and supported by its agents: Pink Key Licensing (EMEA), Design Plus Licensing (US) and Infiniss (Korea), as well as brand owner Bel Licensing. A 100-year specific logo, limited edition packaging and a pop-up store will be among the activity.

Kids Industries is forging ahead with an ambitious growth plan following a successful year of new business wins. The full service marketing agency has strengthened its client services team with the appointment of Mary Brannan as business director, as well as launching a brand refresh across KI’s website and digital channels.

WildBrain CPLG has secured a deal with Royal Mail for a stamp collection based on ViacomCBS Consumer Products’ iconic Star Trek brand. The 12 stamps depict the captains from six principle TV series, plus additional crew members.

Caroline Mickler has been appointed as the exclusive UK licensing agency on behalf of Surge Brands to develop a licensing campaign for Candy Dynamics Toxic Waste Hazardously Sour Candy. Targeted licensed product categories will initially include food and beverage, apparel and accessories, health and beauty and gifts.

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