Vivid Group on board as international master toy licensee for new preschool brand.
Nickelodeon & Viacom Consumer Products has begun the licensing drive for new preschool show, Nella the Princess Knight – welcoming Vivid as international master toy licensee.
The show – which premiered in the US in February and is due to begin rolling out on Nickelodeon and Nick Jr channels internationally from April – aims to offer a ‘unique twist’ on the traditional princess story.
Vivid will act as the exclusive master toy licensee in all countries outside of the US.
Categories will include dolls, figures, play-sets, plush and role-play toys, launching from spring 2018.
“Nickelodeon’s preschool properties have fueled the brand’s consumer products success abroad, and we look forward to even more growth in the space as we embark on this partnership with Vivid Group for Nella the Princess Knight,” said Ron Johnson, evp, Nickelodeon and Viacom Consumer Products.
“Nella represents Nickelodeon’s unique twist on the traditional princess story, and we’re confident that Vivid is the right partner to bring this special property to toy aisles around the world.”
Eric Rossi, ceo at Vivid Toy Group, added: “We are delighted to be partnering with Nickelodeon on such a unique and engaging preschool property.
“Nella is an inspiring and empowering role model to young girls, and we look forward to bringing her ‘Princess’ and ‘Knight’ adventures to life through an innovative and comprehensive toy range internationally.”
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