New capsule collection includes sports-inspired apparel separates featuring brand.
Smiley has revealed its latest co-creation project, teaming up with athleisure specialist Sweetpants.
The new collection is dedicated to ‘putting a smile back’ into active sports, according to the company, and includes a selection of sports-inspired apparel separates.
Items include relaxed joggers featuring Smiley’s eyes and mouth, jersey shorts and signature trucker caps.
Smiley ceo Nicolas Loufrani explained: “Sweetpants is currently the most interesting brand for developing leisure products and in particular jogging bottoms in Europe and is being bought by a very cool crowd.
“We are very happy to bring our Original Smiley logo onto their products. This is part of our strategy to develop the distribution of our products in boutiques which is where we reach the young people who make the trends and expand our athleisure offering.”
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