This ad will be closed automatically in X seconds.

Pinkfong reveals roster of UK Baby Shark partners

WowWee, Spin Master, Fashion UK, Corsair, Centum, Danilo among those on board.

Pinkfong has unveiled a strong line-up of UK licensing partners for the Baby Shark brand, setting the scene for a comprehensive CP roll out this year.

The first UK toy partners for the brand have been named as WowWee, Spin Master/Cardinal (puzzles and games) and Hasbro (compounds).

Other partners include Fashion UK (daywear and outerwear); Aykroyd & Sons/TDP Textiles (nightwear, underwear and swimwear); Character World (bed and bath); William Lamb Group (bags and footwear); Roy Lowe & Sons (socks); Corsair Toiletries (health and beauty); Centum (books); Danilo (greeting cards, gift wrap and calendar); OTL Technologies (headphones); and SGA Productions (live events).

Pinkfong’s Baby Shark video has amassed 2.4 billion YouTube views and is the 18th most watched YouTube video in history. In addition, the #BabySharkChallenge has accumulated over 100,000 covers of the song, while it debuted at number 32 on the Billboard Hot 100 and reached number six in the UK Official Singles Chart.

Last year saw Pinkfong move the brand into the retail space – toys launched through Amazon and Walmart in the US and The Entertainer in the UK, while the Baby Shark CD became a UK bestseller.

Pinkfong is planning to further boost engagement with the brand through new content release, which will include Baby Shark books, Alexa skills, digital shorts, mini shows, theatricals, special films and animation series.

“Baby Shark has captured the hearts of many and its popularity continues to grow every day,” said Marina Lee, vp of global consumer products at Pinkfong. “We are thrilled to welcome such an exceptional group of licensees who share our vision for the brand. Together we will build an entertainment brand that will be enjoyed by generations to come.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Quiz2021winner500x500
 
The quiz saw over 200 industry executives head to Lord's cricket ground for the first in-person fundraiser in over 18 months....
TeamGBlogo500x500
 
Informa Market's vp of licensing Anna Knight on securing gold medal winning Olympians Tom Daley and Charlotte Worthington to speak at BLE....
Hamleys500x500
 
This year's selection is designed to get the whole family back together, according to the retailer's head of buying, Victoria Kay....
ReadySteadyGo500x500
 
The new content consists of ten digital-first music videos and a full-length album titled Ready, Steady, Go....
CupheadFanattik500x500
 
Product available for the hit video game includes money boxes, drinks coasters, bottle openers, plus several gifts and collectables....
G4500x500
 
The arrival of the products comes ahead of the network launch which is planned for 16 November....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.