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Rubies partners with Mattel on new Barbie dress-up collection

Rubies has revealed that it is partnering with Mattel and the Barbie brand on a new dress-up collection for 2022.

The new Barbie children’s dress-up range will be available across EMEA and features popular styles including Astronaut, Ballerina and Princess costumes. Both Ballerina and Princess designs feature reversible sequins on the bodice, perfect for creating two looks in one.

The production of the officially licensed costumes for Barbie is a significant addition to the company’s ongoing successful partnership, which includes a raft of iconic characters such as Fireman Sam and He-Man and The Masters of The Universe.

“Barbie is known the world over for encouraging children to reach their limitless potential, whether that’s a career as a teacher, astronaut or fashion designer,” commented Georges Ghougassian, group director licence and brands at Rubies. “As the industry leader in costumes and dress-up, our aims align as we inspire our core audience to become whoever they want to be.

“We are incredibly excited to be launching our latest Barbie costumes as it’s an exciting next step in our relationship with Mattel as we broaden our representation of their much-loved brands.”

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