Range includes kagools, backpacks, socks and hats featuring the Smiley icon.
Smiley has joined forces with Italian fashion brand Brekka for the launch of a new line of festival-ready apparel.
With the festival season kicking off with Isle of Wight this weekend, plus Primavera and Download, followed by Glastonbury, the exclusive capsule collection is certainly well timed.
The new collection features kagools, backpacks, socks and hats, which all incorporate an all over print of the famous Smiley icon.
Smiley ceo Nicolas Loufrani commented: “We have now been working with Brekka for over four years and this is a very positive collaborations between our two brands.
“I am really happy to take it to the next level by involving them in our festival activations this summer to show Smiley remains forever linked to the music scene and the sense of freedom and fun we experience in music festivals.”
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