Somerbond has unveiled a colourful new collaboration with The Smiley Company and ASOS.
The range includes 58 options in total across apparel and accessories – covering daywear, swimwear, outerwear, nightwear, loungewear, jewellery, bags, sliders, beachwear and underwear.
“Somerbond are immensely proud to have been a part of the Smiley/Asos collab collection which showcases through fashion the power of positivity encapsulated in bright colours and Smiley’s iconic logo,” Eda Gumush, commercial manager at Somerbond, told LicensingSource.net.
“Smiley’s message about the importance of self-happiness is one that resonates with every consumer today and it was a pleasure to work with both companies on this project. We look forward to working together again on future projects.”
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