This ad will be closed automatically in X seconds.

Tache dishes up tasty licensing collaboration with Unilever

Well-known for dishing up the unexpected with its greeting cards ranges, Tache’s new Famous Foods card collection, based on a licensing agreement with Unilever, certainly whets the appetite.

The new card range features hand-finished designs based on classic household brands Marmite, Bovril, Pot Noodle, Colman’s Mustard and Wall’s Ice Cream.

As living proof of how good things can come out of tricky situations, the relationship between Tache and Unilever started when the mega-corporation contacted the publisher about one of the Poole-based card firm’s designs that featured Marmite.

“It had proven a very popular design so when Unilever requested that we remove it from our portfolio we were initially disappointed, however, when we posed the question to them about a formal contractual agreement, we were over the moon when they agreed to the use of its brands with us developing an entire new range under licence,” explained Pennie Bryant, who co-owns Tache with her partner Frank Nicholls.

The licensing agreement includes the well-known UK brands of Marmite, Pot Noodle, Bovril, Colman’s Mustard and Wall’s Ice Cream with the Tache team working in collaboration with the respective Unilever’s brand team to develop each design.

“We’ve loved bringing these to life and their fun, colourful and cheeky brand styles complement our own style really well,” said Sophie Paull, Tache’s marketing manager.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Quiz2021winner500x500
 
The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
ADuckworth500x500
 
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
Moshi500x500
 
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
Maurice500x500
 
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
Smeds500x500
 
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
job
 
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.