This ad will be closed automatically in X seconds.

Tache dishes up tasty licensing collaboration with Unilever

Well-known for dishing up the unexpected with its greeting cards ranges, Tache’s new Famous Foods card collection, based on a licensing agreement with Unilever, certainly whets the appetite.

The new card range features hand-finished designs based on classic household brands Marmite, Bovril, Pot Noodle, Colman’s Mustard and Wall’s Ice Cream.

As living proof of how good things can come out of tricky situations, the relationship between Tache and Unilever started when the mega-corporation contacted the publisher about one of the Poole-based card firm’s designs that featured Marmite.

“It had proven a very popular design so when Unilever requested that we remove it from our portfolio we were initially disappointed, however, when we posed the question to them about a formal contractual agreement, we were over the moon when they agreed to the use of its brands with us developing an entire new range under licence,” explained Pennie Bryant, who co-owns Tache with her partner Frank Nicholls.

The licensing agreement includes the well-known UK brands of Marmite, Pot Noodle, Bovril, Colman’s Mustard and Wall’s Ice Cream with the Tache team working in collaboration with the respective Unilever’s brand team to develop each design.

“We’ve loved bringing these to life and their fun, colourful and cheeky brand styles complement our own style really well,” said Sophie Paull, Tache’s marketing manager.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

"Jazwares Australia will have a major impact on the toy industry in the long-term, with the team’s laser focus on Jazwares’ brands and business, adding value to all retail partners and consumers.”...
The company's remit includes attending key trade shows, identifying new channels, collaborations and exclusive opportunities to bring the Clangers world to life for preschoolers, parents, grandparents and gift-givers....
The range includes 72 products with options spanning men's, women's and children's....
London Stationery Show is the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments sector. The acquisition also includes Stationery Matters magazine/online and National Stationery Week....
Primark has outlined its ambitious growth plans for the Italian market - including an investment of €50 million in the territory and the aim of growing its store footprint to 20....
The new survival crafting game, LEGO Fortnite, will go live inside Fortnite from 7 December....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.