Billie Faiers has started a big second season with Tesco for her home and lifestyle brand, Chapter B, with the autumn/winter collection arriving in nearly 300 stores nationwide.
The collection has been rolled out into significantly more stores this season and the range has also expanded to 75 products, from its capsule spring/summer edit of 13 lines earlier this year.
Chapter B By Billie Faiers’ autumn/winter collection will be featured on Tesco’s prime lead in homeware table displays in 289 stores around the UK.
The 30-strong home collection features products priced from £5 – £40 and also includes the debut bedding edit alongside new season decorative accessories, ribbed mink glassware, lattice latte cushions and photo frames and faux fur throws among others.
Later in September, Chapter B Kids Club home collection – which features the first ever nursery collection – will start to appear in stores and will be in all selected stores by mid-November.
Billie and Hunter Price International developed the expanded autumn/winter collection to reflect Billie’s growing family – with the first nursery range being a nod to Billie’s third child, Margot.
A soft colour palette features across the edit, with products including a nappy caddy, quilted blanket, comforters and softs toys, decorative accessories and special keepsake memory boxes and books.
Inspired by Billie’s children, the new Chapter B Kids Club collection also includes two themed home décor edits, featuring horses and dinosaurs – two of Nelly and Arthur, Billie’s two eldest children’s favourite things.
This will be the first time Chapter B Kids Club homeware will be available in Tesco and includes, bedding, plush cushions, storage and decorative wall accessories, as well as handy food on the go products such as snack boxes, water bottles and lunch bags.
“This second collection in Tesco is a huge step forward for the brand, which is now expanding into new categories for the first time,” commented Billie. “It’s been a really busy year settling into our forever home and with the addition of our beautiful baby girl, I wanted to ensure we incorporate even more lines which reflect my own personal style, as well as all three children.”
Allana Holmes, home & lifestyle sales director at Hunter Price International, continued: “After only one year since the launch of the brand, to see Chapter B have such a huge presence across the Tesco store portfolio for autumn/winter is amazing.
“We’re committed to bringing affordable luxe design to the high street. With so much going on in the economic world right now, retail is tough, so to have this support for a new brand and host of new categories during the busiest retail season is fantastic.”
The launch story has been shared across Billie’s following online, as well as being documented as part of Billie’s hit ITVBe TV show, Billie & Greg: The Family Diaries, which will return to our screens later this year.
Billie is also up for yet another prestigious award at The Licensing Awards (12 September), for Best Celebrity Licensed Property, an award she won in 2022.
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