H&A has secured range listings in Boots, Asda and Argos for its new gifting collection for The Grinch.
The range – stemming from a deal with Dr. Seuss Enterprises and brokered by WildBrain CPLG – includes an array of products such as ‘Definitely Naughty’ Bath Bombs, ‘Resting Grinch Face’ Eye Mask Set, ‘Stink Stank Stunk’ Soap on a Rope, ‘Merry Grinchmas’ Christmas Stocking and ‘Merry Whatever’ Washbag.
“We’ve had a really encouraging start to our first year with The Grinch and our creative product development, combined with fantastic imagery from Dr. Seuss Enterprises, has enabled us to make a range that evokes equal parts humour and nostalgia,” said Livy Coare, licensing and marketing manager at H&A.
Susan Brandt, president of Dr. Seuss Enterprises, added: “The Grinch has truly become a favourite part of the holiday season for so many. We are excited to extend our licensed categories in the UK with this range from H&A. Their creativity has resulted in must-have gifts for the whole family.”
Laura Quinn, senior category manager at WildBrain CPLG, continued: “H&A have done a brilliant job of translating the Grinch brand into this exciting seasonal category.
“As the Grinch licensing programme has exploded in the UK over the past few years, it is great to see new and inventive products like H&A’s launch.”
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