The new range of mini ice creams has been inspired by three of the brand’s most popular flavours.
Unilever has joined forces with the Chupa Chups brand to launch a new ice cream line across Italy.
The range of mini ice creams is inspired by three of the brand’s most popular flavours – lemon, strawberry and cola – while, for the first time, they also recreate the actual shape and size of the Chupa Chups XXL lollipops.
The range will be available in Unilever’s ‘Out of Home’ channels in Italy.
“We are beyond satisfied with this fun and colourful ice cream launch,” commented Marta Ballesteros, area licensing manager at Perfetti van Melle. “Only a company where innovation is at the heart of everything they do, could succeed in launching this ice cream with the perfect iconic shape of our lollipops. And then they taste so good… what is not to love about them?”
Julie McCleave, global licensing director at Unilever, added: “We’re excited to partner up with Perfetti van Melle Group to turn a loved treat into delicious ice creams responsibly made for kids.
“This is a groundbreaking innovation for everyone on the hunt for new and exciting products to try. We are confident these ice cream lollies will bring joy and fun to Chupa Chups’ fans. The best news to kick off the ice cream season in Italy can now be found in the red freezers.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
