Launch of new format follows on from Gibsons’ success with the Marmite jigsaw puzzle.
Unilever is continuing to grow the Marmite brand into different categories, extending its relationship with Gibsons on a new line of playing cards.
Using the iconic Marmite logo and brand colours, players can explore the rich heritage of Marmite with 52 unique card designs, featuring designs based on previous advertising campaigns. These range from the ‘GOOD’ characters of the 1930s, to the defining ‘Love it or Hate It’ slogans initiated in 1996.
“Marmite is not only a much-loved brand, but a household name, and whether you ‘Love It or Hate It’, everyone can enjoy these fun and nostalgic Marmite Playing Cards,” said Chloe Irwin, licensing director at Unilever UK and Ireland. “It’s the perfect way to celebrate more than 100 years of Marmite history and builds on our already successful product range with Gibsons.
“This deck of cards, suitable for all the family, is another way in which we are continuing to excite and engage fans of Marmite.”
Emily Charles, product development manager at Gibsons, addeed: “We have been thrilled with the success of the Marmite Jigsaw puzzle and are pleased to be able to add this new pack of playing cards to our popular Marmite range.
“The Marmite archive imagery that we have been able to use really tells the story of the brand through its history, and the great value of this product makes it the perfect gift for Marmite fans.”
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