Funko’s Lucy Salisbury talks making the most of seasonal opportunities during Q1, such as Valentine’s Day, with new launches.
As we begin to move through 2024, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.
Today: Lucy Salisbury, director, licensing EMEA, Funko.
“One of the great things about Funko is that we have so many licences and work with so many incredible partners. It means we have something for all occasions, even the first quarter of the year which is often one of the quieter quarters.
Some of the exciting items we will launch will be for Pokémon Day in February; we have some awesome new characters to collect, like Funko Pop! Munchlax. And there are events like Valentine’s Day where we have lot of items available from many great licences, like a really cute Funko Pop! Mandalorian holding Grogu. Plus, we are super excited about all the new Bitty Pop! which will launch in Q1 including our new Friends range – it’s sure to be a great start of the year for Funko and our licensor partners.”
This feature originally appeared in the spring 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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