‘It’s fantastic that lifestyle brands are getting recognition’ says ceo Damian Hopkins.
Lifestyle brands bring a “significant value” to FMCG and fashion product categories, says Damian Hopkins, ceo of Select Licensing.
The company is sponsoring Best Brand Licensed Health & Beauty Product or Range at this year’s Brand & Lifestyle Licensing Awards.
Damian said that it was “fantastic” that lifestyle brands are finally getting the recognition they deserve by way of the event.
“At Select Licensing we only focus on lifestyle brands, so it seemed an obvious synergy for us to be one of the key sponsors at the event,” he told The Source.
“These awards are important to our industry to celebrate the significant value that lifestyle brands bring within FMCG & fashion product categories.”
Damian continued: “We all know that it takes blood, sweat and tears to build a brand and once that core value has been established these brand owners are keen to seek out appropriate brand extensions via licensing, increasing consumer touch points for their brand. The B&LLAS celebrate some of these fantastic collaborations.”
The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Thursday, April 27.
Other partners on board include headline sponsor Brand Licensing Europe, LIMA, TLC, CPLG, Beanstalk, Start Licensing, Golden Goose, Pink Key Consulting, TLP, Happy Jackson, Octane 5, Brandgenuity Europe, The Smiley Company, House Beautiful & Country Living Magazine, Autumn Fair, Powerstation Studios and Monty Bojangles.
You can check out full details by visiting the dedicated website by clicking here.
For ticket enquiries, please contact Clare Davies of Createvents on clare@createvents.co.uk or call 01183 340085.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
